Some days back it was discovered that Blizzard would, in fact, be offering an insta-90 boost for $60. This is in addition to the boost that will come with the Warlords of Draenor expansion. Whether it will be available before the expansion is anyone’s guess. Naturally there has been some discussion as to what the value of the boost is, whether it’s “pay to win” and so on.
My view is that it’s cool. People constantly complain about leveling and how long it takes to get to 90 (and soon, 100.) Especially if what they really want to do it get into the end-game stuff. I recently rolled new characters on a new server because that’s where a friend was hanging out. An insta-boost to 90 there would be great, considering that I don’t have a ton of time these days.
$60 will be a barrier for many and it’s likely a bit less than buying a whole new account and all of the expansions. Besides, you save a trip to the store and you get your extra 90s on one account and one server, esp. if you’re nicely set up on that server.
I expect they will get a fair number of takers. Heck, there are people buying multiple accounts already for use with Recruit a Friend or Multi-boxing. I’ve heard of several who multi-boxed ten accounts, and rumors of some who did many more.